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The Package Design Book 2From Taschen
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All wrapped up: An international roundup of contemporary packaging design Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories.
Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging. Text in English, French, and German
- Sales Rank: #1330238 in Books
- Published on: 2013-01-30
- Original language: English, French, German
- Number of items: 1
- Dimensions: 10.20" h x 1.50" w x 9.71" l, 5.23 pounds
- Binding: Hardcover
- 432 pages
About the Author
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards' mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information: http://www.pentawards.org
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Book Great S
By Jaiharu
Book came as described. Purchased this for my art director roommate. It's the best response to a gift I have given him I've ever gotten. The book feels heavy and luxe. Nothing you wouldn't expect from a book about the best of package design. But it has a permanent place at our coffee table. Highly recommended for anyone with any interest in design and aesthetic.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
One of the most beautifully curated group of package designs. Love it.
0 of 0 people found the following review helpful.
Five Stars
By María Mercedes
Awesome book!
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